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ZEE : A Brave New Rebirth

ZEE : A Brave New Rebirth

A fresh start, a clean slate , a rebirth.

Are words to describe Zee's Footwear amid the arrival of their very first creative director Kegham Djeghalian. This move marks a noticeable shift in the brand's identity, as his appointment unveils their newest line Brave New World a colourful and futuristic collection that gives a new dimension to the world of footwear in the MENA region.

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Drawing inspiration from Aldous Huxley's novel, Brave New World, this collection Embodies an eclectic, almost distopyian aesthetic that merges comfort and practicality. The 25-pieces collection of slippers and sandals is available in an array of bold and bright colours that matches the fast-paced city lifestyle as well as the laidback casual seaside vibe.

The campaign features contemporary dance duo NAFAQ, in a ravishing performance of Tableau Vivant mixed with Organic Dance Movement that embodies the brand's rebirth amid the appointment of its first creative director.

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In tune with the new future, Zee’s soles are made with eco-sustainable Spanish natural cork and are packed in eco-friendly packaging made in collaboration with the cult Egyptian brand Up-fuse.

So no excuse now not to shop their newest collection available on their website as well as on Instagram.

Concept & Creative Direction: @keghamdjeghalian 
Photography: @aminazaher 
Starring: @nafaq.tunnelseries 
Image & Art Direction: @mahahamada__ 
Makeup: @agneshkah 
Hair: Mazen Tayaa
Wardrobe: @shahiralasheen 
Graphics & Creation: @salmaelkafrawy_ 
Product & Creation: @hisham.hamdi 

I want God, I want poetry, I want danger, I want freedom, I want sin
— Aldous Huxley, Brave New World
2LE by Radical - On Being Unapologetic

2LE by Radical - On Being Unapologetic

Mixing Style and Function by Jude Benhalim

Mixing Style and Function by Jude Benhalim